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	<title>Linktrust Newsroom</title>
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	<link>http://www.linktrustnews.com</link>
	<description>Press and News from Linktrust Affiliate Tracking Software</description>
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		<title>January Trade: ASW12</title>
		<link>http://www.linktrustnews.com/newsletter/january-trade-asw12/</link>
		<comments>http://www.linktrustnews.com/newsletter/january-trade-asw12/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 22:30:08 +0000</pubDate>
		<dc:creator>PJ</dc:creator>
				<category><![CDATA[Newsletter]]></category>

		<guid isPermaLink="false">http://www.linktrustnews.com/?p=1655</guid>
		<description><![CDATA[Starting 2012 off right we had Digital Target Marketing, Experiment.ly, GetAds, Jigsaw Media, LeadBolt, National Web Leads, OFFERweb and Total Marketing Systems in the LinkTrust mega-booth in Las Vegas for ASW12. Most of those companies were repeat exhibitors, who, after previously joining the LinkTrust mega-booth, saw the value of a booth as home base for [...]]]></description>
			<content:encoded><![CDATA[<p>Starting 2012 off right we had Digital Target Marketing, Experiment.ly, <a href="http://www.linktrust.com/linktrust-customer-getads-at-asw12/">GetAds</a>, Jigsaw Media, LeadBolt, <a href="http://www.linktrust.com/linktrust-customer-national-web-leads-at-asw12/">National Web Leads</a>, OFFERweb and <a href="http://www.linktrust.com/linktrust-customer-total-marketing-solutions-at-asw12/">Total Marketing Systems</a> in the LinkTrust mega-booth in Las Vegas for ASW12.</p>
<p>Most of those companies were repeat exhibitors, who, after previously joining the LinkTrust mega-booth, saw the value of a booth as home base for the packed affiliate marketing show. This year&#8217;s show was one of the biggest yet with more than 5,000 attendees.</p>
<p>Whether those 5,00 people traveled from across the ocean or across the street, the attendees at the show knew where to find the best networks and advertisers at the show. See pictures of each of these awesome companies on the <a href="http://www.linktrust.com/linktrust-and-customers-at-asw12/">LinkTrust ASW12 wrap-up</a>.</p>
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		<title>January 2012 Just In</title>
		<link>http://www.linktrustnews.com/newsletter/january-2012-just-in/</link>
		<comments>http://www.linktrustnews.com/newsletter/january-2012-just-in/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 22:30:01 +0000</pubDate>
		<dc:creator>PJ</dc:creator>
				<category><![CDATA[Newsletter]]></category>

		<guid isPermaLink="false">http://www.linktrustnews.com/?p=1649</guid>
		<description><![CDATA[ASW12: If the rest of the year is anything like the first show of the year, 2012 is shaping up to be a year full of success, growth and exciting new developments. This year’s show had more than 5,000 attendees, and it seemed like every one of them stopped by the LinkTrust mega-booth. Check out [...]]]></description>
			<content:encoded><![CDATA[<p><strong>ASW12:</strong> If the rest of the year is anything like the first show of the year, 2012 is shaping up to be a year full of success, growth and exciting new developments. This year’s show had more than <a href="http://blog.affiliatetip.com/archives/more-than-5000-attendees-at-affiliate-summit-west-2012/">5,000 attendees</a>, and it seemed like every one of them stopped by the LinkTrust mega-booth. Check out the participant’s in the mega-booth on the <a href="http://www.linktrust.com/linktrust-and-customers-at-asw12/">LinkTrust blog.</a><br />
<a href="http://www.linktrustnews.com/wp-content/uploads/2012/01/leadscon.png"><img src="http://www.linktrustnews.com/wp-content/uploads/2012/01/leadscon-300x91.png" alt="" title="leadscon" width="300" height="91" class="alignright size-medium wp-image-1652" /></a><br />
<strong>LeadsCon</strong>: We’re heading to Las Vegas again this year to find all of the people interested in learning about our lead generation platform. You can find the LinkTrust team at table 42 the end of February. There is no better way to spend Leap Day than at LeadsCon 2012, February 28-29, 2012.</p>
<p>Just in case you&#8217;re wondering why you should come find us at LeadsCon this year, on the LeadsCon website they say attendees call the show:<br />
 “Exciting and rewarding”<br />
“Arguably, the best show I’ve ever been to.”</p>
<p>You can register to attend the show on the <a href="http://leadscon.com/leadscon-las-vegas-2012/register-for-leadscon/">LeadsCon website</a>.</p>
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		<title>Insider: Marc Means</title>
		<link>http://www.linktrustnews.com/newsletter/insider-marc-means/</link>
		<comments>http://www.linktrustnews.com/newsletter/insider-marc-means/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 22:29:49 +0000</pubDate>
		<dc:creator>PJ</dc:creator>
				<category><![CDATA[Newsletter]]></category>

		<guid isPermaLink="false">http://www.linktrustnews.com/?p=1658</guid>
		<description><![CDATA[Meet Marc. He’s one of our newest software engineers and he lays down code like he was born to help build the greatest affiliate marketing software of all time. Marc says he likes to give customers more than they ask for and show them the possibilities of the software. The most recent feature releases have [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.linktrustnews.com/wp-content/uploads/2012/01/marc-means.png"><img src="http://www.linktrustnews.com/wp-content/uploads/2012/01/marc-means.png" alt="" title="marc-means" width="132" height="215" class="alignright size-full wp-image-1661" /></a>Meet Marc. He’s one of our newest software engineers and he lays down code like he was born to help build the greatest affiliate marketing software of all time. </p>
<p>Marc says he likes to give customers more than they ask for and show them the possibilities of the software. The most recent feature releases have been a good example of this attitude. We’ve given customers<a href="http://www.linktrust.com/release-6-8-2/"> features they’ve requested</a> and also added <a href="http://www.linktrustnews.com/newsletter/increase-your-conversions-today-with-site-optimizer/">innovative features</a> to take our customers to new levels. </p>
<p>Marc has watched the affiliate marketing industry go from punch-the-monkey ads to cutting edge “mind-reading” ads. His experience on development teams before joining ours has ranged from business analyst to developer, giving him a great appreciation for the skills of everyone on the LinkTrust development team.</p>
<p>Staying busy is second nature to Marc who has four children, the youngest, twin girls barely a year. When he has time to spare, which is rare, he likes to spend it reading, meditating or watching Dr. Who. </p>
<p>Stay tuned for more great features coming from the LinkTrust team this year!</p>
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		<title>Increase your conversions today with Site Optimizer!</title>
		<link>http://www.linktrustnews.com/newsletter/increase-your-conversions-today-with-site-optimizer/</link>
		<comments>http://www.linktrustnews.com/newsletter/increase-your-conversions-today-with-site-optimizer/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 18:46:18 +0000</pubDate>
		<dc:creator>PJ</dc:creator>
				<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[LinkTrust Optimizer]]></category>

		<guid isPermaLink="false">http://www.linktrustnews.com/?p=1540</guid>
		<description><![CDATA[Use Site Optimizer from LinkTrust to create alternate landing pages and test to find the one with the best conversion rate. Start refining your pages today for free. 4 Steps To Higher Revenue: Visually edit your landing pages Setup visual A/B or multi-variant Create goals See results &#160; Enter the URL of the landing page [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.linktrust.com/images/lt-optimizer-lg.png"><img title="lt-optimizer-lg" src="http://www.linktrust.com/images/lt-optimizer-lg.png" alt="" /></a></p>
<p>Use Site Optimizer from LinkTrust to create alternate landing pages and test to find the one with the best conversion rate. Start refining your pages today for free.</p>
<h2>4 Steps To Higher Revenue:</h2>
<ol style="color:#f58220">
<li>Visually edit your landing pages</li>
<li>Setup visual A/B or multi-variant</li>
<li>Create goals</li>
<li>See results</il></ol>
<p>&nbsp;<br />
Enter the URL of the landing page you want to test, pop it into the visual editor and make changes. You can replace an image, change a button or edit your call to action.  Although you can make as many changes as you want to your page, we recommend only making one change per combination within an experiment. One change per page means when one page starts performing well (or worse!) you know which change made the difference.</p>
<p>The Site Optimizer from LinkTrust has its very own set of reports to help you find the winning combination. You can give your publishers the landing pages you know work the best once you&#8217;ve tested them with the Site Optimizer.</p>
<p>Using the Site Optimizer is as easy as point-click-drag.</p>
<p>By default, LinkTrust users who have campaign rights can get in and start using Site Optimizer from two different places in LinkTrust, campaign settings or reports.</p>
<table>
<tbody>
<tr>
<td><a href="http://www.linktrustnews.com/wp-content/uploads/2012/01/campaigns.jpg"><img class="alignright size-medium wp-image-1597" title="campaigns" src="http://www.linktrustnews.com/wp-content/uploads/2012/01/campaigns-197x300.jpg" alt="" width="197" height="300" /></a></td>
<td><a href="http://www.linktrustnews.com/wp-content/uploads/2012/01/reports.jpg"><img class="alignright size-medium wp-image-1595" title="reports" src="http://www.linktrustnews.com/wp-content/uploads/2012/01/reports-199x300.jpg" alt="" width="199" height="300" /></a></td>
</tr>
</tbody>
</table>
<p>Learn how to start refining your landing pages by watching this introductory video today.<br />
<a name="opt-video"></a><br />
<object style="height: 314px; width: 559px; margin:0" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="100" height="100" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/-kD-g8OPBVc" /><param name="allowfullscreen" value="true" /><embed style="height: 314px; width: 559px; margin:0" type="application/x-shockwave-flash" width="100" height="100" src="http://www.youtube.com/v/-kD-g8OPBVc" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>&nbsp;Once you&#8217;ve decided you want to make landing page testing a major part of your business strategy (and we&#8217;re sure you will) you can upgrade to a higher traffic volume plan. Contact <a href="mailto:sales@linktrust.com">sales@linktrust.com</a> to get pricing.</p>
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		<title>New API, QR Codes and More now in LinkTrust!</title>
		<link>http://www.linktrustnews.com/newsletter/new-api-qr-codes-and-more-now-in-linktrust/</link>
		<comments>http://www.linktrustnews.com/newsletter/new-api-qr-codes-and-more-now-in-linktrust/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 19:10:47 +0000</pubDate>
		<dc:creator>PJ</dc:creator>
				<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[New Features]]></category>

		<guid isPermaLink="false">http://www.linktrustnews.com/?p=1521</guid>
		<description><![CDATA[New features are available in LinkTrust—there’s something for the merchants, affiliate and networks in this latest release. Merchants and networks out there will love using our new Transaction Modification API. Now you can remotely edit a transaction’s payout, revenue or whether it is approved for an affiliate. For added security, this feature is enabled for [...]]]></description>
			<content:encoded><![CDATA[<p>New features are available in LinkTrust—there’s something for the merchants, affiliate and networks in this latest release.</p>
<p>Merchants and networks out there will love using our new <a href="http://www.linktrust.com/release-6-8-2/#transmod">Transaction Modification API</a>. Now you can remotely edit a transaction’s payout, revenue or whether it is approved for an affiliate. For added security, this feature is enabled for each campaign individually, configured with a custom password and may be restricted to specific White Listed IP addresses.</p>
<p>Networks and affiliates who are up for trying new ways of promoting offers can now generate <a href="http://www.linktrust.com/release-6-8-2/#qrcodes">QR codes</a> for any tracking link. Take your online marketing to a new level by introducing this new way of external tracking. You can use QR codes on your websites to get to a mobile application installation page quicker, or take them offline and use them in your local marketing efforts.</p>
<p>Affiliates and networks can save time by creating <a href="http://www.linktrust.com/release-6-8-2/#affspec">Affiliate-Specific Creatives</a>, making it easy to give certain affiliates or affiliate groups unique creatives.</p>
<p>Saving time on basic searches is easier on everyone with a LinkTrust account with the <a href="http://www.linktrust.com/release-6-8-2/#impsearch">improved search criteria</a> on at least 10 pages within the platform. </p>
<p>If you think those features are nice, you definitely don’t want to miss the rest of the features we released. </p>
<p>Check out the <a href="http://www.linktrust.com/release-6-8-2/">latest from LinkTrust today!</a></p>
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		<title>Just In: December 2011</title>
		<link>http://www.linktrustnews.com/newsletter/just-in-december-2011/</link>
		<comments>http://www.linktrustnews.com/newsletter/just-in-december-2011/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 19:10:34 +0000</pubDate>
		<dc:creator>PJ</dc:creator>
				<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[Affiliate Summit]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.linktrustnews.com/?p=1525</guid>
		<description><![CDATA[Affiliate Summit West 2012: With less than a month to go until Affiliate Summit West 2012, we’re gearing up for the best way to start the new year off right by exhibiting with some LinkTrust customers! To learn more about the LinkTrust megabooth (as we so fondly like to call it) check out our Facebook [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Affiliate Summit West 2012:</strong> With less than a month to go until Affiliate Summit West 2012, we’re gearing up for the best way to start the new year off right by exhibiting with some LinkTrust customers!  </p>
<p>To learn more about the LinkTrust megabooth (as we so fondly like to call it) check out our <a href="https://www.facebook.com/media/set/?set=a.10150275626278435.343780.138210603434&#038;type=3">Facebook photo albums.</a> You can also watch the <a href="http://www.linktrust.com/blog">LinkTrust blog</a> for spotlights starting next week featuring the companies who will be exhibiting with us at Affiliate Summit West 2012. </p>
<p><strong>LinkTrust Training Videos:</strong> The LinkTrust education department has been hard at work updating our YouTube site with the latest feature training videos. Find out what’s new and how to use them all in one place when you visit the <a href="http://www.youtube.com/linktrusttraining">LinkTrust Training YouTube channel</a>. </p>
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		<title>Insider: Jeremy Coon</title>
		<link>http://www.linktrustnews.com/newsletter/insider-jeremy-coon/</link>
		<comments>http://www.linktrustnews.com/newsletter/insider-jeremy-coon/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 19:10:27 +0000</pubDate>
		<dc:creator>PJ</dc:creator>
				<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[employee spotlight]]></category>

		<guid isPermaLink="false">http://www.linktrustnews.com/?p=1527</guid>
		<description><![CDATA[One of the most famous (or infamous) faces of LinkTrust, Jeremy Coon, has some new duties. He’s still the Director of Sales and loves to explain the ins and outs of LinkTrust to you till the cows come home, but he is now also dabbling in business and product development. Along with explaining the benefits [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.linktrustnews.com/wp-content/uploads/2011/08/Jeremy.png"><img src="http://www.linktrustnews.com/wp-content/uploads/2011/08/Jeremy.png" alt="" title="Jeremy" width="100" height="100" class="alignright size-full wp-image-1357" /></a>One of the most famous (or infamous) faces of LinkTrust, Jeremy Coon, has some new duties. He’s still the Director of Sales and loves to explain the ins and outs of LinkTrust to you till the cows come home, but he is now also dabbling in business and product development. </p>
<p>Along with explaining the benefits of LinkTrust to potential customers, Jeremy is now working to find new areas of business for LinkTrust to explore. If you’ve got a product that would enrich the experience for LinkTrust customers and you’d like to integrate with the software- reach out to Jeremy. </p>
<p>Current customers who have ideas about how to expand the LinkTrust software- new features or tweaks to existing ones- should send their suggestions into the LinkTrust Suggestion Box. Jeremy is watching those suggestions like a hawk to make sure we’re developing what you want and need to help your business grow.</p>
<p>Take Jeremy out of the office for a minute and you’ll find him beefing up his Snow Cat, taking his children out for a ride on the four-wheeler or camping up in the nearby canyons. </p>
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		<title>Ticker: LinkTrust 6.8 is Live!</title>
		<link>http://www.linktrustnews.com/newsletter/ticker-linktrust-6-8-is-live/</link>
		<comments>http://www.linktrustnews.com/newsletter/ticker-linktrust-6-8-is-live/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 22:12:46 +0000</pubDate>
		<dc:creator>PJ</dc:creator>
				<category><![CDATA[Newsletter]]></category>

		<guid isPermaLink="false">http://www.linktrustnews.com/?p=1435</guid>
		<description><![CDATA[LinkTrust 6.8 has been live for a couple of weeks and we’re getting a lot of positive feedback about all of the new features. In last month’s Wire we gave you a sneak peek of some of the features about to be released. Those features and others are now live! We’re on a roll, more [...]]]></description>
			<content:encoded><![CDATA[<p>LinkTrust 6.8 has been live for a couple of weeks and we’re getting a lot of positive feedback about all of the new features. </p>
<p>In last month’s Wire we gave you a sneak peek of some of the features about to be released. Those features and others are now live! We’re on a roll, more features coming to LinkTrust customers in the next few weeks.</p>
<table border="1">
<tr>
<td valign="top"><img src="http://www.linktrust.com/wp-content/uploads/2011/10/nf-promo.png" style="margin-right:10; padding:0; vertical-align:top; border:none;"/></td>
<td>LinkTrust customers can now use their affiliate tracking software to make their advertisers happy by controlling promo code usage. With <a href="http://www.linktrust.com/release-6-8/#promo">Promo Code Enforcement</a> available in LinkTrust, advertisers can reward top affiliates by giving them exclusive coupon codes to incentivize traffic. Get started enforcing your promotion codes today. </td>
</tr>
</table>
<p></ br> </ br></p>
<p>Just like ringtones exploded in the early 2000s, mobile browsing and applications are exploding today. Don’t miss the latest sure-fire way to take your business to the next level. Now you can use LinkTrust to track all of your <a href="http://www.linktrust.com/release-6-8/#mobile">mobile application installs</a> and any mobile browsing. </p>
<p>You don’t leave your house unlocked, or give everyone a key, take the same precautions with LinkTrust fraud prevention tools. Now you can create a whitelist of IP addresses to make approved AFID posts. This and other new fraud controls are now live- learn more about them in the <a href="http://www.linktrust.com/release-6-8/#fraud">LinkTrust 6.8 feature release</a>.</p>
<p>Give your affiliate managers more time when you use LinkTrust by utilizing more of the affiliate management tools. You can <a href="http://www.linktrust.com/release-6-8/#autoassign">auto-assign campaigns</a> to new affiliates getting them up and running before they know it. </p>
<p>Every LinkTrust customer can post 1,000 offers in the LinkTrust Offerboard. LinkTrust Connections make it easy for other LinkTrust to see the offers you have posted and request to use them. </p>
<p>For the full details of LinkTrust 6.8, <a href="http://www.linktrust.com/release-6-8/">visit our new release page</a>. </p>
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		<title>Just In: November 2011</title>
		<link>http://www.linktrustnews.com/newsletter/just-in-november-2011/</link>
		<comments>http://www.linktrustnews.com/newsletter/just-in-november-2011/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 22:01:10 +0000</pubDate>
		<dc:creator>PJ</dc:creator>
				<category><![CDATA[Newsletter]]></category>

		<guid isPermaLink="false">http://www.linktrustnews.com/?p=1443</guid>
		<description><![CDATA[ASW12: The LinkTrust mega-booth is returning to Las Vegas this year and we need you to make it complete&#8211; only ONE spot left! We’ve got some great companies returning to be a part of the booth and some new companies taking advantage of the attraction that such a large booth lends. Get publicity, save money [...]]]></description>
			<content:encoded><![CDATA[<p><strong>ASW12</strong>: The LinkTrust mega-booth is returning to Las Vegas this year and we need you to make it complete&#8211; only ONE spot left! We’ve got some great companies returning to be a part of the booth and some new companies taking advantage of the attraction that such a large booth lends. Get publicity, save money and hands-off setup- grab the last spot today.<br />
Email <a href="mailto:marketing@linktrust.com">marketing@linktrust.com</a> to claim your spot! </p>
<p><strong> Refer a Friend, Get a Fire:</strong> <a href="http://www.linktrustnews.com/wp-content/uploads/2011/11/2011-11-16-14.17.20.jpg"><img src="http://www.linktrustnews.com/wp-content/uploads/2011/11/2011-11-16-14.17.20-225x300.jpg" alt="" title="SAMSUNG" width="225" height="300" class="alignright size-medium wp-image-1499" /></a>Refer a friend to LinkTrust and you could be the lucky owner of a new Kindle Fire. </p>
<p>If your friend signs up for any LinkTrust license, we&#8217;ll send you a Kindle Fire. </p>
<p>As an added bonus, if your friend signs up for a merchant or network LinkTrust license, we&#8217;ll send you AND your friend a Kindle Fire. </p>
<p>Send an introductory email to your friend and to <a href="mailto:sales@linktrust.com">sales@linktrust.com</a> to get the process rolling. All referrals must be given by Dec. 31 to be valid entries to win a Kindle Fire. </p>
<p><strong>PubCon 2011</strong>: The LinkTrust team traveled to Vegas in early November to check out PubCon for the first time. Bret, Jeremy and Chris enjoyed everything about the show, from the speakers to the exhibit hall. They met a bunch of new faces and explained how LinkTrust can benefit their business. If you weren’t able to meet up with the <a href="http://www.linktrust.com/linktrust-goes-to-pubcon-2011/">LinkTrust team at PubCon</a>, be sure to make it to ASW12 and say hello!</p>
<p><strong>Puerto Rico Meetup</strong>: NDemand Affiliates is hosting the first-ever Puerto Rico Affiliate Meetup Nov. 18-20. It’s sure to be one of the most popular meetups yet with a handpicked crowd attending- the business will be on fire and so will the fun.  LinkTrust president, Bret Grow will be there to talk to the affiliates and find out what they want in an affiliate tracking software… and have a little fun as well. </p>
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		<title>Trade: InfiniteTraffic</title>
		<link>http://www.linktrustnews.com/newsletter/trade-infinitetraffic/</link>
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		<pubDate>Wed, 16 Nov 2011 21:50:34 +0000</pubDate>
		<dc:creator>PJ</dc:creator>
				<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[Trade]]></category>

		<guid isPermaLink="false">http://www.linktrustnews.com/?p=1484</guid>
		<description><![CDATA[Say hello to Sean Wagner, from Infinite Traffic: InfiniteTraffic just passed our 2.5-year mark as a private, invite-only CPA network. We’re thrilled to say that this October was one of our biggest months in our history, and this was our first fully integrated month with the LinkTrust tracking platform. InfiniteTraffic was the extension of the [...]]]></description>
			<content:encoded><![CDATA[<p><em>Say hello to Sean Wagner, from Infinite Traffic: </em><a href="http://www.linktrustnews.com/wp-content/uploads/2011/11/sig.jpg"><img src="http://www.linktrustnews.com/wp-content/uploads/2011/11/sig.jpg" alt="" title="sig" width="200" height="111" class="alignright size-full wp-image-1491" /></a></p>
<p>InfiniteTraffic just passed our 2.5-year mark as a private, invite-only CPA network. We’re thrilled to say that this October was one of our biggest months in our history, and this was our first fully integrated month with the LinkTrust tracking platform.  </p>
<p>InfiniteTraffic was the extension of the lead generation side of our business with InfiniteLeads as we saw more and more demand to expand from normal “lead gen” into more of a “cpa network”. Auggie Falzarano and I, Sean Wagner, teamed up for this project, utilizing our years of past experience in the Online Marketing Industry.  </p>
<p>Our vision was simple, we never wanted to be the biggest CPA network on the market, we wanted to be one of the most unique.  We had the philosophy from the time our owners started in lead generation back in 1997 that quality is much more important than quantity. One of the best ways to ensure quality is to know exactly who your publishers are, thus the need for the private, invite-only concept.  By doing this, we were able to make sure our clients received the best possible quality while at the same time making sure we only work with the best publishers. This way we know both sides of the equation are happy and continue to have mutually beneficial relationships.</p>
<p>This was the other important part of our philosophy, we wanted a “pub-centric” approach to our network.  Knowing all publishers as more than simply an affiliate ID number allows us to create a personalized relationship with our publishers to help ensure they are happy, paid on time, and know that we always “have their backs”.  We’ve seen way too often that many publishers get taken advantage of in our industry, so we wanted to do our best to work with our publishers so that we all prosper rather than simply use publishers as a “quick hit” like we’ve seen with others. </p>
<p>At the end of the day we’re not as “large” as many networks out there, but we can rest peacefully each night knowing that both our Publishers and Clients are thrilled to work with us and that we’re creating amazing relationships that will continue to last years and years.</p>
<p>The other critical part to any network is the tracking software. At the time we started InfiniteTraffic, we worked with a programmer to develop our own custom proprietary software. This was quite a chore but gave us great pride in knowing we were creating our own software. We had always said, “Had we not created our own software we’d most certainly be using LinkTrust.” As time passed our software needs grew to the point that our programmers couldn’t keep up with the demands and we were worried this ultimately would hinder our publishers, and thus, ourselves. </p>
<p>In August 2011 our corporate team decided it was time to let go of our custom software and move to a trusted, well-built system and we chose LinkTrust. After several conference calls with Bret and his team, we knew the fit felt right. One of our biggest concerns in the switch was knowing that we had created many custom functions that most other software did not have and it would be extremely important to us to know that LinkTrust was open to these ideas for their own implementation.</p>
<p>In fact, as we were coming on to the system we appreciated how open Bret was in taking our suggestions of more than 40 features to improve the system. Some of those ideas, including advanced fraud detection, efficiencies in reporting, ease of system navigation and much more, were included in the most recent <a href="http://www.linktrust.com/release-6-8/">LinkTrust 6.8 release</a>. It’s been a wonderful collaboration between InfiniteTraffic and LinkTrust to help both companies in their continued growth and diversification.</p>
<p>Please feel free to reach out to us over here at InfiniteTraffic if you’re a publisher or an advertiser, or have any inquiries in general.</p>
<p>Network@InfiniteTraffic.com<br />
<a href="www.infinitetraffic.com">www.infinitetraffic.com</a><br />
877-LEAD-007</p>
<p>Thank you,</p>
<p>Sean Wagner<br />
Chief Executive Officer</p>
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