Stay ahead of the “Do Not Track” legislation with cookie-less tracking and get used to using cookie-less tracking now and implement server-side pixels into your campaigns.
Though this type of tracking may be new for your business, companies have been using this alternative to cookie-based tracking successfully in LinkTrust for the last few years.
They are a great fit for mobile tracking, delayed reporting, revenue sharing and pushing transactions from third-party applications. Using a server-side post means that you can wait to post a conversion until after the refund time period passes, ensuring that you only pay for true conversions.
The different types of cookie-less tracking supported in LinkTrust are based on the parameter you choose to pass on the confirmation pixel URL: Affiliate ID or Click ID. Each one has a different level of security inherent with using the parameter.
Watch this LinkTrust training video to learn more about tracking options in your affiliate tracking system.
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