Looking back to 2010:
Last year, we experienced tremendous growth in our clientele and in the LinkTrust platform itself. Version 6 underwent eight major feature releases with each release containing significant improvements and new features! Here are some of the major features we built in 2010:
- Cross-platform Affiliate Fraud Detection
- Affiliate Fraud Filtering and Scoring
- Affiliate Payment Tracking
- Multiple Sub IDs (up to 10)
- Mass Creative Import
- Unlimited Affiliate Pixels
- Geographic Traffic Reporting
- Rich Flash Graphing in Partner and Affiliate Center
- Traffic Caps (affiliate and campaign centric)
- QuickBooks Export
- Market place for exchanging offers (OfferBoard)
- Improved DDoS mitigation and response
In addition to completing many of the goals on our development road map, we were able to also add features at the request of our clients:
- Remote Traffic Agent
- Filter traffic by Sub ID
- Proxy IP, time stamp and referrer fraud controls
- IP Blacklist
- Reporting improvements
- Electronic W8/W9 management
- LinkTrust Connections for Cross partner copying
- Affiliate Specific Tracking Domains
- Affiliate Payment Logging
- Affiliate Center Stats Tokens
- Additional APIs
- Custom campaign and affiliate categories
- Campaign specific terms and conditions
- Dynamic payout control on pixels (Custom conversion parameters)
- Integrated support site with Partner Center
- Integration with PayQuicker, Payoneer, EntroPay, OfferVault, Jounce, PayPal, Optizmo, and PromoLink.
While our dev team has been knocking out features, the rest of the LinkTrust team has been hard at work as well. A few notable events include:
- Affiliate Summit West and Affiliate Summit East: With 14 LT customers joining our team, the LinkTrust Mega Booth was the largest booth of both shows.
- Our new in-house graphic design team hit the ground running helping multiple LT clients customize and optimize Affiliate Centers and working on the new look and feel of LinkTrust 6.
- The LT website, newsroom and blog all got facelifts to bring them in line with the LinkTrust brand
What’s coming in 2011:
Looking forward to what’s coming in 2011 excites all of us at LinkTrust. Two major projects are shaping our development road map for the coming year. International demand for LinkTrust has been strong during 2010. During 2011 we will make using LinkTrust outside the U.S. easier with the addition of multi currency and other features aimed at the international market. Our second project is the much-anticipated upgrade and integration of our lead management system into LinkTrust 6.
Here are our major goals for 2011, which are currently under development.
- Multi-currency support
- Click data export
- Hourly reporting
- Mobile app and desktop widget for affiliate stats
- New enhanced private cloud infrastructure
- New documentation, help and video tutorial wiki
- Lead capture, management and distribution upgrade to LinkTrust 6
- Set payouts by sub ID
- Multi bonus tracking
- Payout groups
- Multi-lingual affiliate center
- Creative banner rotator/ad server
If you want to participate in our 2011product roadmap, please offer your suggestions and cast your votes in the Suggestion Box of the LinkTrust Community.
We recognize that our success in 2010 is due to the loyalty of our employees and clients like you. Thank you for being a part of the LinkTrust family! As always, we strive to build on these relationships throughout 2011. Thank you for your support and business!
Trackbacks/Pingbacks
[...] 2011: We’re looking for your ideas and suggestions about features that need to be included in the next update of our lead management system. You’ll find Bret Grow and Jeremy Coon at table # T-67 in Las Vegas [...]