New features are coming soon from LinkTrust! Some of these new features were requested by LinkTrust clients and others we’ve designed to help you do more business and make more moolah.
As a LinkTrust Wire subscriber, we’re giving you a sneak peak of a few of the top features you can expect to see this month:
Mobile Tracking:
You’ve always been able to track mobile traffic from mobile devices, but soon you will be able to track application installs as well. To enable tracking for your mobile app installs once the release is live, configure it in the Additional Tracking Options area of the Campaign Details.
Fixing Coupons for Affiliate Tracking:
Coupon craziness is everywhere, but it has been a challenge for advertisers to transition coupons and promo codes to performance marketing. There has always been an issue with advertisers wanting to protect their own promo codes from affiliate marketing. And affiliates want to have the best possible offer for their traffic.
Using LinkTrust’s new Promo Code Enforcement feature, advertisers will be able to effectively track coupon code usage by affiliate. It will be easy to give affiliates exclusive coupons to increase conversions and it will be just as easy to setup a black list of codes that affiliates can’t use.
Default Test Affiliate:
Just like car companies use crash test dummies to determine the safety of their vehicles, you will be able use your new Test Affiliate to work out the kinks on new campaigns. There might not be any broken bones if you don’t set up a campaign correctly, but broken links or landing pages are a pain. Once the release is live, you’ll be able to avoid the headache that comes from missing images or creatives by sending your traffic to the Test Affiliate before it goes live to your publishers.
Campaign Groups a.ka. The Multi-Currency Work Around:
Campaign Groups were born as a quick work around for LinkTrust customers needing to manage campaigns in several currencies. Building the ability to apply multiple languages and currencies into LinkTrust is a big project we’re working toward, but we know you need a solution now. So until we can give you Yens, Euros and Rupees, we’re making a few adjustments based on the suggestions of some of our creative clients to create Campaign Groups. With this upcoming feature, you will be able to designate that all campaigns running in a particular country/currency are in one group. For example all campaigns running in France, Spain, Germany and other EU countries can be grouped into a Campaign Group called Euro traffic. This group’s commissions revenues will be paid in Euros. Once the release goes live you’ll be able to build a group for any currency you need.
In addition to the multi-currency scenario, Campaign Groups give you the ability to have two-layers of organization when utilized with Campaign Categories. This would be useful for networks which use a variety of offer types within one vertical. Example: If your network is running Healthcare offers and uses the Campaign Category to designate each one as a Healthcare offer and uses a Campaign Group to differentiate between Incentive, Email and Search offers within the Healthcare Category
Merchant Revenue by Affiliate:
When a merchant is willing to pay more for traffic from specific affiliates, the LinkTrust customer can set a custom merchant revenue earned per affiliate by campaign in LinkTrust 6.8.
Enjoy the sneak peek and follow the LinkTrust Affiliate Tracking Blog to see more features as they become available.
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